What are Private Tutoring Services?
Private tutoring services are a business opportunity where a tutor will take responsibility for teaching a student in their home or online through video calls. Private tutors will teach one-on-one at the student’s convenience and pace, so it’s typically more tailored to each student’s needs. If you want to read up on how to become a successful online tutor, check out this blog post.
The article below focuses on how to advertise as a tutor and how to market a tutoring business with almost no budget – completely organically.
1. Use Social Media
Social media is a great way to get your private tutoring services and business name out there and create new opportunities.
There’s never been a better time to use social media to advertise tutoring services online. Brands all over are using innovative strategies to leverage social media in order to market their products & services. You don’t need a big budget or a large team of specialists if you use the right social media marketing tool. You can even market your private tutoring services organically without any budget.
It’s true, social media can seem a bit daunting at first – but once you get into it, you’ll find that getting to grips with it is easy and can help with your private tutor advertisement!
Here are some tips that you should consider:
- Creating social media accounts is a great way to share your business and products with potential customers. You can create accounts on Instagram, Twitter, YouTube, LinkedIn, and Facebook or start out with one of these sites and see how it goes.
- Facebook pages and groups are a great way of advertising as a tutor and keeping your audience engaged.
- Make sure to keep your followers engaged by adding content to your social media channels on a weekly basis.
- Content ideas could include tutorials of your class structure, sneak-peaks into inspiring learning material, or motivational quotes.
- Respond to comments and messages on a frequent basis.
- Use hashtags related to tutoring and follow influential people within the educational sector.
If you’re not sure whether or not investing in social media management software is worth it, start out with only one platform – whichever is most important to your goals. Otherwise, find social media management software that will help you schedule content conveniently such as Hootsuite, Later, or Buffer. Of course, you can schedule everything on your own without investing in social media scheduling software. Just be aware that it will be more time-consuming.
2. Create a Website
When you design a website for your potential or current customers, you should keep their needs in mind while also advertising your tutoring services. Navigating the website should be as easy as possible and the information provided to the reader should be provided in an organized way.
Here are a few things to keep in mind when designing a website:
- Site navigation is an important aspect of any website. What the visitor sees & how they navigate through it can make or break their experience on your site.
- Provide valuable content to visitors about your private tutoring services.
- The interface of the site can affect its success. Attention to design and functionality is important.
- Consider starting a blog on your website to reach a bigger audience. Read up on content marketing, Search Engine Optimization (SEO), and the use of keywords to increase your reach online. This is a long-term strategy but it will definitely pay off investing your time into content marketing when it comes to advertising tutoring services.
3. Feature Customer Testimonials
One of the best ways to convince people to hire you as a private tutor is to have testimonials on your website or booking page. A customer testimonial is an independent endorsement that can help customers answer their questions about the quality of the service they are about to receive. Private tutoring services can easily build up trust this way.
If you don’t have any testimonials yet, don’t worry. You can reach out to two or three of your students or their parents and ask them if they would be so kind to provide a testimonial for you. Most of the time, they are more than happy to do so since they hired you in the first place based on your great tutoring skills. Don’t be afraid to reach out to them.
4. Promote Using Email Marketing
Email marketing is a great way to advertise tutoring services online and provide relevant information to your clients. It can be a great marketing tool to help your business grow and send out your private tutor advertisement. Research shows that direct mail marketing is still the most effective form of marketing when it comes to generating revenue for businesses such as private tutoring services.
First, make sure you collect the email addresses of your clients and leads. This way you can send your email marketing content and private tutor advertisement to your email list. Keep your audience engaged about your tutoring classes, learning methods, and any special offers you might have.
Based on your goals, you can send out marketing emails once a month or every two weeks. Just make sure to not be spammy and do not send your private tutor advertisement too many times to your students since they will probably dislike it. You should rather focus on providing good content that your audience loves to read and is looking forward to. One example could be a monthly newsletter about the newest state-of-the-art learning methods, tutoring tools, or helpful tips.
5. Offer free tutoring lessons to attract new clients
A great way of attracting new customers and advertising tutoring services is through free tutoring lessons. You can demonstrate your expertise while also gauging interest in your private tutoring services. It’s beneficial for you since you get in contact with more potential clients and your potential clients are learning more about what you do and what your teaching style is like.
Because you won’t be asking your potential clients for any money, they are more willing to give your tutoring lessons a try.
6. Add your private tutoring services to listings
A good idea might be to list your private tutoring services on sites like:
Some of these sites charge a small fee but they can also bring in hundreds of daily visits from parents & students that are looking for tutoring lessons. It might be worth spending some money on listings like this if you are looking to increase your clientele and get more traffic to your website.
7. Offline Advertising
A lot of marketing and advertising tutoring services can be done offline, even today. From giving out business cards to placing flyers on tables on campus or the library, every opportunity counts!
It’s also good to send your business cards and credentials to local schools or get in contact with them. Once the headteacher gets to know you, they are more likely to recommend you or reach out to you when they need a tutor for their area. This can be a great way of advertising your private tutoring services.
8. Have an online booking page where your clients can sign up for tutoring lessons
When you have a booking page set up for your tutoring lessons, not only will it be easier for your clients to book with you but it can also help with your workload. You’ll save time on forwarding phone calls and emails and your schedule will fill itself automatically, even when you sleep!
Your online booking page will be extremely beneficial for your clients. They can find out everything they need to know about your private tutoring services and register for lessons with just a few clicks. This will save you and your customers time and hassle and provide them with more convenient options for scheduling tutoring lessons. It’s really easy for your clients to pay for your tutoring lessons and see your availability!
You can use software like Planubo to create a booking page in minutes without any technical knowledge. It will allow you to create an engaging and useful booking page quickly and simply. Also, Planubo can take care of invoicing, getting paid on time & managing clients. Clients will love the improved experience of your tutoring business!
You can promote your private tutoring services in a professional manner by implementing some or all of the different approaches listed above. Review these tips and see which one is the best fit for you. For some of the approaches for advertising as a tutor, you don’t even need a budget. Sometimes organic marketing is not only the cheapest marketing but also the best type of marketing.
Related Article: How to Become a Successful Online Tutor